Privacy Policy
Last Updated: October 2, 2025
Introduction
Swish Appraisal ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our appraisal software and services.
Information We Collect
Personal Information
We collect information that you provide directly to us, including:
- Name, email address, phone number, and business information
- Appraiser license number and certification details
- Payment and billing information
- Account credentials and authentication information
Appraisal Data
In providing our services, we process and store:
- Property information and appraisal reports
- Photographs and documentation uploaded to our platform
- Comparable sales data and market analysis
- Client and assignment information
- MLS and public record data accessed through our integrations
Usage Information
We automatically collect certain information about your device and how you interact with our services:
- Log data, including IP address, browser type, and operating system
- Usage patterns, features accessed, and time spent on the platform
- Device information and unique identifiers
- Cookies and similar tracking technologies
How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our appraisal software and services
- Process your transactions and manage your account
- Generate AI-powered commentary and data analysis
- Communicate with you about updates, features, and support
- Ensure the security and integrity of our platform
- Comply with legal obligations and enforce our terms
- Develop new features and enhance user experience
- Provide customer support and respond to inquiries
Data Sharing and Disclosure
Service Providers
We may share your information with third-party service providers who perform services on our behalf, including cloud hosting, payment processing, data analysis, email delivery, and customer support. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
MLS and Data Providers
We access MLS and public record data through authorized integrations. Your use of this data is subject to the terms and conditions of the respective data providers.
Legal Requirements
We may disclose your information if required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
Data Security
We implement industry-standard security measures to protect your information, including:
- Encryption of data in transit and at rest using AES-256 encryption
- Regular security audits and vulnerability assessments
- Access controls and authentication mechanisms
- Secure cloud infrastructure with redundancy and backups
- Employee training on data protection and security best practices
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
Data Retention
We retain your personal information and appraisal data for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Appraisal records are typically retained for a minimum of five years in accordance with industry standards, unless you request earlier deletion.
Your Rights and Choices
You have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information, subject to legal retention requirements
- Export: Request a copy of your data in a portable format
- Opt-out: Unsubscribe from marketing communications at any time
- Restriction: Request limitation on how we process your information
To exercise these rights, please contact us at [email protected].
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience, analyze usage patterns, and personalize content. You can control cookies through your browser settings. For more information, please see our Cookie Policy.
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete such information.
International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.
California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to deletion, and the right to opt-out of the sale of personal information. We do not sell your personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.
Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
Swish Appraisal
Email: [email protected]
Phone: (555) 123-4567
Address: 123 Appraisal Way, San Francisco, CA 94102