Built by Appraisers Who Were Tired of Wasting Time
Swish Appraisal was created by Bay Area residential appraisers who knew there had to be a better way. We built the software we wished we had.
Our Story
In 2019, Marcus Williams and Rachel Kim were both successful residential appraisers in the San Francisco Bay Area. Despite their success, they were frustrated. They were spending 3-4 hours on tasks that should take minutes: searching for comps, entering repetitive data, organizing photos, and formatting reports.
They tried existing appraisal software but found it clunky and clearly designed by people who had never actually completed an appraisal. The software did not understand their workflow or the nuances of residential appraisal work.
So they decided to build their own solution. Not generic productivity software, but purpose-built tools designed specifically for the residential appraisal workflow. They started by automating the tasks that consumed most of their time: comparable property search, data entry, and report generation.
The results were immediate. Report times dropped from 3-4 hours to under an hour. They could complete more reports without sacrificing quality or working longer hours. Other appraisers noticed and asked to try the software.
Today, hundreds of residential appraisers use Swish to complete their reports 3X faster. The software continues to evolve based on feedback from working appraisers, because we are still working appraisers ourselves. We build the features we need and want.
Our Journey
From frustrated appraisers to a thriving software company serving hundreds of users
The Frustration
Marcus and Rachel, both successful residential appraisers in the Bay Area, were spending more time on data entry than actual appraisal analysis. Existing software was either too generic or designed by people who had never completed an appraisal.
The Vision
During the pandemic, with demand for appraisals skyrocketing, they realized appraisers needed better tools. They began building Swish, starting with the features they wished they had: automated comp search and streamlined data entry.
The Launch
Swish Appraisal launched with 20 beta testers, all residential appraisers in the Bay Area. The feedback was immediate: report times dropped by 60-80%. Word spread quickly through the appraisal community.
Rapid Growth
Swish grew to over 200 active users across California. The team expanded to include more engineers and customer success specialists. New features were added based on direct feedback from working appraisers.
Industry Recognition
Swish became the fastest-growing appraisal software in the residential market. Users reported completing an average of 3X more reports per month. The platform processed over 50,000 appraisal reports.
Hundreds of Appraisers
Today, hundreds of residential appraisers trust Swish for their daily workflow. The average report time is 30-60 minutes, and users consistently report that Swish has transformed their business and quality of life.
Meet the Team
Led by experienced residential appraisers who understand your work
Marcus Williams
Co-Founder & CEO
18 years as residential appraiser
After nearly two decades of appraisal work in the Bay Area, Marcus was frustrated by how much time was wasted on administrative tasks. He envisioned software that would let appraisers focus on what they do best: analyzing properties.
Rachel Kim
Co-Founder & Head of Product
12 years as residential appraiser
Rachel brought her expertise in complex valuations and deep understanding of appraiser pain points. Every feature in Swish reflects her real-world experience completing thousands of reports.
Alex Johnson
Lead Engineer
Former tech lead at real estate tech company
Alex combines software expertise with deep knowledge of real estate data. He built the intelligent automation that makes Swish so efficient while maintaining the accuracy appraisers demand.
Priya Patel
Head of Customer Success
10 years as residential appraiser
Priya ensures every new Swish user has a smooth onboarding experience. As an active appraiser herself, she understands the learning curve and helps appraisers maximize their efficiency.
Our Values
The principles that guide how we build software and serve our users
Built by Appraisers, for Appraisers
We are not a generic software company. Our founders are practicing residential appraisers who understand the nuances of your work. Every feature is designed based on real appraisal experience.
Quality Over Speed
We help you work faster, but never at the expense of accuracy. Our automation handles tedious tasks while you focus on the analysis and judgment that requires your expertise.
Continuous Improvement
We actively use Swish for our own appraisal work. When we find areas for improvement, we build them. When users request features, we listen. The product evolves based on real needs.
Transparency & Support
When you contact support, you talk to people who understand appraisal work. We provide honest answers, not sales pitches. Our success depends on your success.
Our Mission
"To give residential appraisers back their time by automating tedious tasks, so they can focus on the analysis and judgment that truly requires their expertise. We believe appraisers should spend their days appraising, not doing data entry."
Join Hundreds of Satisfied Appraisers
See why appraisers across the country trust Swish to transform their workflow and grow their business.