Cookie Policy

Last Updated: October 2, 2025

Introduction

This Cookie Policy explains how Swish Appraisal uses cookies and similar tracking technologies when you use our website and services. This policy should be read in conjunction with our Privacy Policy.

What Are Cookies

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to website owners. Cookies can be "session" cookies (deleted when you close your browser) or "persistent" cookies (remain on your device for a set period or until manually deleted).

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the operation of our website and services. They enable core functionality such as security, authentication, and access to secure areas. Without these cookies, some services cannot be provided.

Examples:

  • Session authentication cookies
  • Security cookies to prevent fraudulent activity
  • Load balancing cookies

Performance and Analytics Cookies

These cookies collect information about how visitors use our website and services, such as which pages are visited most often and whether users receive error messages. This helps us improve the performance and usability of our platform.

Examples:

  • Google Analytics cookies
  • Page load time tracking
  • Error logging and diagnostics
  • Feature usage analytics

Functionality Cookies

These cookies allow our website to remember choices you make (such as your username, language preference, or region) and provide enhanced, personalized features.

Examples:

  • User preference settings
  • Language selection
  • Display customization
  • Recently viewed reports

Targeting and Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They also help measure the effectiveness of advertising campaigns.

Examples:

  • Retargeting cookies
  • Conversion tracking
  • Social media advertising pixels
  • Third-party ad network cookies

Other Tracking Technologies

In addition to cookies, we may use other tracking technologies:

Web Beacons

Small graphic images (also known as pixel tags or clear GIFs) that we may include on our website and in emails to track page views and email opens.

Local Storage

We use browser local storage to store preferences and temporary data to improve performance and user experience.

Session Storage

Temporary storage that is cleared when you close your browser, used for maintaining state during your session.

Third-Party Cookies

We work with third-party service providers who may set cookies on your device. These include:

  • Analytics Providers: Google Analytics, Mixpanel
  • Customer Support: Intercom, Zendesk
  • Payment Processing: Stripe
  • Advertising Networks: Google Ads, Facebook Pixel
  • Content Delivery Networks: Cloudflare

These third parties have their own privacy and cookie policies, and we encourage you to review them.

Managing Your Cookie Preferences

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

  • View which cookies are stored on your device
  • Delete existing cookies
  • Block cookies from being set
  • Configure exceptions for specific websites

Please note that blocking or deleting cookies may impact your ability to use certain features of our services.

Browser-Specific Instructions

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Privacy, search, and services > Cookies and site permissions

Opt-Out Tools

You can opt out of certain cookies using these resources:

Do Not Track Signals

Some browsers support a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no industry standard for responding to DNT signals. Our website does not currently respond to DNT signals, but we may do so in the future as standards develop.

Mobile Device Identifiers

If you access our services through a mobile device, we may collect mobile device identifiers. You can reset or limit advertising identifiers through your device settings:

  • iOS: Settings > Privacy > Advertising > Reset Advertising Identifier
  • Android: Settings > Google > Ads > Reset advertising ID

Cookie Retention

Different cookies have different retention periods:

  • Session Cookies: Deleted when you close your browser
  • Persistent Cookies: Remain for a specified period (typically 30 days to 2 years)
  • Authentication Cookies: Typically expire after 30 days or when you log out
  • Analytics Cookies: Usually retained for 24 months

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our practices. We will notify you of material changes by posting the updated policy on this page and updating the "Last Updated" date.

Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Swish Appraisal

Email: [email protected]

Phone: (555) 123-4567

Address: 123 Appraisal Way, San Francisco, CA 94102