Cookie Policy
Last Updated: October 2, 2025
Introduction
This Cookie Policy explains how Swish Appraisal uses cookies and similar tracking technologies when you use our website and services. This policy should be read in conjunction with our Privacy Policy.
What Are Cookies
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to website owners. Cookies can be "session" cookies (deleted when you close your browser) or "persistent" cookies (remain on your device for a set period or until manually deleted).
Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the operation of our website and services. They enable core functionality such as security, authentication, and access to secure areas. Without these cookies, some services cannot be provided.
Examples:
- Session authentication cookies
- Security cookies to prevent fraudulent activity
- Load balancing cookies
Performance and Analytics Cookies
These cookies collect information about how visitors use our website and services, such as which pages are visited most often and whether users receive error messages. This helps us improve the performance and usability of our platform.
Examples:
- Google Analytics cookies
- Page load time tracking
- Error logging and diagnostics
- Feature usage analytics
Functionality Cookies
These cookies allow our website to remember choices you make (such as your username, language preference, or region) and provide enhanced, personalized features.
Examples:
- User preference settings
- Language selection
- Display customization
- Recently viewed reports
Targeting and Advertising Cookies
These cookies are used to deliver advertisements that are relevant to you and your interests. They also help measure the effectiveness of advertising campaigns.
Examples:
- Retargeting cookies
- Conversion tracking
- Social media advertising pixels
- Third-party ad network cookies
Other Tracking Technologies
In addition to cookies, we may use other tracking technologies:
Web Beacons
Small graphic images (also known as pixel tags or clear GIFs) that we may include on our website and in emails to track page views and email opens.
Local Storage
We use browser local storage to store preferences and temporary data to improve performance and user experience.
Session Storage
Temporary storage that is cleared when you close your browser, used for maintaining state during your session.
Third-Party Cookies
We work with third-party service providers who may set cookies on your device. These include:
- Analytics Providers: Google Analytics, Mixpanel
- Customer Support: Intercom, Zendesk
- Payment Processing: Stripe
- Advertising Networks: Google Ads, Facebook Pixel
- Content Delivery Networks: Cloudflare
These third parties have their own privacy and cookie policies, and we encourage you to review them.
Managing Your Cookie Preferences
Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- View which cookies are stored on your device
- Delete existing cookies
- Block cookies from being set
- Configure exceptions for specific websites
Please note that blocking or deleting cookies may impact your ability to use certain features of our services.
Browser-Specific Instructions
- Chrome: Settings > Privacy and security > Cookies and other site data
- Firefox: Settings > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Edge: Settings > Privacy, search, and services > Cookies and site permissions
Opt-Out Tools
You can opt out of certain cookies using these resources:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Network Advertising Initiative: NAI Opt-Out Tool
- Digital Advertising Alliance: DAA Opt-Out Tool
Do Not Track Signals
Some browsers support a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no industry standard for responding to DNT signals. Our website does not currently respond to DNT signals, but we may do so in the future as standards develop.
Mobile Device Identifiers
If you access our services through a mobile device, we may collect mobile device identifiers. You can reset or limit advertising identifiers through your device settings:
- iOS: Settings > Privacy > Advertising > Reset Advertising Identifier
- Android: Settings > Google > Ads > Reset advertising ID
Cookie Retention
Different cookies have different retention periods:
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Remain for a specified period (typically 30 days to 2 years)
- Authentication Cookies: Typically expire after 30 days or when you log out
- Analytics Cookies: Usually retained for 24 months
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our practices. We will notify you of material changes by posting the updated policy on this page and updating the "Last Updated" date.
Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Swish Appraisal
Email: [email protected]
Phone: (555) 123-4567
Address: 123 Appraisal Way, San Francisco, CA 94102